Public Relations - Strategies and Practices

Public Relations Online Course – Elevate Your PR Career and Succeed Today!

The Public Relations Online Course is designed for anyone aspiring to succeed in the fast-paced and dynamic world of public relations. PR professionals are key players in shaping a brand’s public image and communication strategy, and mastering these skills is essential for career growth. This comprehensive, 100% online course from Europe Academy of London equips you with the practical skills needed to excel in public relations, media management, and crisis communication.

What You Will Learn in the Public Relations Course:

• Define the field of public relations
• Define the function of public relations
• Define the characteristics of several PR models
• Describe several prominent sub functions in the PR field
• Discuss strategic thinking in relation to PR
• Define the management role of PR
• Discuss the importance of a PR representative at the highest level of a business

Public Relations Online Course: Features and Accessibility

This course is designed for convenience and flexibility, offering full accessibility via mobile and web browsers. Whether you’re on the go or at home, you can access the course anytime, anywhere. To enroll, simply scroll to the bottom of the course description on mobile and click the green “GET COURSE” button. On desktop, you’ll find it on the right side of the page.

Public Relations Online Course: An Affordable Investment

This Course + Certificate package is available for only €19.99, making it an affordable and smart investment for anyone looking to boost their PR skills and credentials in the competitive public relations field.

Who Should Enroll in This Course?

This course is ideal for individuals currently working in PR, marketing, or communications, as well as those looking to enter the public relations industry. Whether you’re a newcomer or an experienced professional looking to sharpen your skills, this course will help you become a confident and capable PR specialist.

In summary, this course is not just about learning public relations techniques; it’s about empowering you to thrive in a career that requires strategic communication and media management. Enroll today and take the first step toward becoming a PR expert!

Course Description

Europe Academy of London presents an insightful online course that delves into the dynamic field of public relations (PR). Journey into the realm of PR through a compelling case study, examining the PR policies employed during the Teamsters strike at UPS. Explore the multifaceted role of public relations in today’s world, tracing its origins in the United States. Uncover various PR models that have emerged over time, including Grunig & Hunt’s 4 Models of public relation practice, the Press Agentry Model, the Public Information Model, and the Symmetrical and Asymmetrical Models, and understand their contemporary relevance.

Dive into the evolution of PR, which has given rise to distinct sub-functions like corporate and agency roles. Discover the strategic management functions and responsibilities integral to PR, emphasizing the significance of PR representatives occupying top-tier positions within organizations. Explore the organizational elements that constitute a PR department, as well as the pivotal role of PR managers and their interactions with advisory and strategic boards.

This online course is a valuable resource for PR and communications professionals seeking a comprehensive understanding of PR’s various functions and sub-functions. It also appeals to learners interested in comprehending the pivotal role of PR in the modern business landscape. Embark on your journey to a rewarding PR career by enrolling in this course today.

How to register an account or enroll: 

Step 1: Click on the green or blue “GET COURSE” or “ENROLL COURSE” button. 

Step 2: Register an account by filling out the signup/registration form that will appear as a popup. or here https://www.europe-academy.org/user-account/

Step 3: Confirm your email by clicking the confirmation link sent to your email. Please check your spam or junk folders, and in Gmail, look under the “ALL Emails” folder. Mark our email as “not spam” and flag it as important.

Step 4: Return to the course page you wish to enroll in, and click the “GET COURSE” or “ENROLL COURSE” button again. Then proceed to the CHECKOUT.

Step 5: Complete the checkout and payment.

Step 6: Start your online course instantly or at any time. Once you’ve completed the course, you’ll be able to download your certificate.